![]() ![]() Social media: the free marketing tool! Use it wisely and use it often.If you do reach your total, which will be most likely a minimum of several hundred pounds, you don’t want to have to then carry out a lot of intricate rewards. You need people to feel something good from their donation, what better to do that than with rewards? But remember, keep it simple. Encourage donations with a clever rewards system.Do the sums, count those (imaginary) pennies, and agree on a clear target of how much money you will need to achieve your dream Remember, you’re selling your idea – make it sellable! That lack of confidence will transmit to the viewer and diminish their chance of believing in your project. Don’t ruin it by having a shoddy, amateur video where it doesn’t look like you know what you’re doing. You get one chance at a first impression, especially online. This is similar to number one, but just as important. You need to convince people you have purpose and intent – en masse – and the best way to do that, is to speak your truth No one will give money to something that they believe is entirely fictitious. ![]() You need your donators to trust you, and more importantly, trust your story. Don’t lie, con, or deceive people in your explanation.
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